As if we didn't already have a million and one reasons to buy tickets for Frieze, now we have 1 more. Following the likes of Alexander McQueen and Phoebe Philo, Frieze has partnered up in 2014 with fashion staple, The Gap. The collaboration will include pieces created with Visionaire magazine, which can be bought at the New York fair in May and London in October.
The whole experience includes a pop-up space in each fair, called the "White Space", designed by award-winning design house, Leong Leong. In the White Space, patrons will be served complimentary coffee drinks and can shop pieces from the collaboration. In New York, they can buy a capsule filled with 11 shirts designed by artists like Yoko Ono and Peter Lindbergh. Paying tribute to the 90's, these shirts will change color in the sunlight, while the merchandise in London will be designed with past and future Visionaire issues. What a great piece of the fair to take home this year!