Alex Melillo

Starting his career as the Promotional Director of Local Love Ent, Alex co-founded Baldwin Avenue Group Inc., an event staffing and management company. After eight successful years in the art, music, and fashion business, Baldwin Avenue Group evolved into Platform International, a full-scale production, staffing, and management company specializing in international art fairs. To date, Platform International has serviced a long list of clients both domestically and internationally, including Scope Art Fair, Red Dot Art Fair, Lexus, Chloe, Art Asia and MTV, amongst many other high profile clients. Alex received his BA at Hofstra University before attending business school at the University of Tampa.


James MacDonald

After beginning his career with ABC’s marketing team, James found he had a passion for the event business. He went on to co-found the Baldwin Avenue Group Inc. After achieving success as an international event staffing and management company, Baldwin Avenue Group Inc used its momentum to transform into Platform International. James studied at Champlain College before receiving a Bachelors Degree in Communications at SUNY Old Westbury.